Ecommerce marketing at SerpHike combines category-page SEO, Shopping ads and retention flows into one program, scoped around known peak-season windows in advance. This approach drove Bakingo's 4.1X festive order volume and FlowerAura's 2.6X seasonal conversion lift.
How SerpHike runs ecommerce marketing properly
What's included?
- Category and product-page SEO built for search intent, not just SKU listings
- Google Shopping and paid social campaigns tied to peak-season windows
- Checkout and PDP conversion optimisation
- Post-purchase retention flows to lift repeat-purchase rate
| Client | What was scoped | Result |
|---|---|---|
| FlowerAura | Checkout redesign + Shopping ads for gifting peak season | 2.6X conversion |
| Bakingo | Category-page SEO + Shopping ads for festive demand | 4.1X order volume |
Evidence: real ecommerce results
Three numbers decide ecommerce growth
Traffic, conversion rate and repeat purchase. Most brands pour money into the first, ignore the second and treat the third as an afterthought. We work on all three together, because a small gain in each multiplies.
Traffic
- Category and product SEO timed ahead of peak seasons, see ecommerce SEO
- Shopping, Performance Max and paid social, ramped before demand, see ecommerce paid media
- Marketplace advertising where it makes sense; Amazon's ad revenue reached around $68 billion in 2025 (Marketing Dive, 2026)
Conversion
- Speed: a 0.1 second mobile improvement lifted retail conversion by 8.4% in the Deloitte and Google study (Deloitte and Google, Milliseconds Make Millions)
- Checkout: the average documented cart abandonment rate is 70.22%, and 40% of abandoners blame extra costs (Baymard Institute)
- Proof: reviews, clear returns and delivery information near the buy button
Retention
- Welcome, browse abandonment, cart abandonment and post-purchase flows
- Replenishment and win-back timing based on how often your customers actually reorder
- Loyalty or referral offers where margins allow
Retention multiplies everything else. Bain's research found a 5% increase in retention can raise profits by 25% to 95% (Harvard Business Review, 2014).
Run together, this approach delivered 4.1X festive order volume for Bakingo and a 2.6X peak-season conversion lift for FlowerAura.
How we measure it
Revenue after returns and discounts, contribution margin after marketing, new customer acquisition cost and 90-day repeat rate. See our cart abandonment guide for quick wins.