Outsourced marketing automation replaces scheduled blast campaigns with flows triggered by real user behaviour, which is what actually moves retention. SerpHike maps every meaningful trigger to a message, integrates with your CRM and product data, and reports against retention rather than opens. Usage-triggered flows drove 41% better 30-day retention for PW.live.
What outsourced marketing automation covers
- Trigger map covering signup, purchase, usage milestone, inactivity and win-back
- Welcome, abandoned cart and post-purchase flows built first, highest return
- Multi-channel sequencing across email, SMS and WhatsApp Business API
- CRM and product data integration so flows react to real behaviour
- List health and deliverability protection, including sunset policies
- Monthly retention reporting against a pre-automation baseline
What you save versus a local agency
| Factor | Local agency | SerpHike (India) |
|---|---|---|
| Monthly retainer | Baseline local rate | 40 to 60% lower |
| Output per dollar | Standard | Up to 2X |
| Team | Shared junior pool | Named senior specialist |
| Working hours | Local business hours | Your time zone slot |
| Lock-in | 6 to 12 month contracts | Rolling monthly |
Automation needs maintenance, not just set-up
Most automation programmes are built once and left to decay. Templates break, segments drift, products change and deliverability slips. An outsourced team keeps the journeys working, adds new ones as the business changes and tests what is already live.
What we build and maintain
- Welcome, onboarding, abandonment, post-purchase, renewal and win-back journeys
- Segments and triggers based on behaviour, not just demographics
- Templates designed for mobile and tested across major email clients
- SMS and WhatsApp journeys with approved templates and opt-in handling
- Preference centres and consent records
The rules we keep you inside
From February 2024, Gmail and Yahoo required bulk senders to authenticate with SPF, DKIM and DMARC, support one-click unsubscribe and keep spam complaints under 0.3% (Resend on Gmail and Yahoo sender rules). In the UK, the Data (Use and Access) Act 2025 raises maximum fines for PECR breaches to the higher of £17.5 million or 4% of global turnover once in force (Macfarlanes on the Data (Use and Access) Act 2025). India's DPDP Rules phase in consent requirements from November 2025 (India Briefing on DPDP Rules 2025). We handle authentication, suppression lists and consent as part of the service.
Judge automation on actions, not opens. Apple's Mail Privacy Protection preloads images and inflates open rates (Litmus on Apple Mail Privacy Protection), so we report clicks, conversions and revenue.
How we work with you
A named automation lead, a monthly plan of new journeys and tests, and a weekly check of deliverability and journey health. India is four and a half to five and a half hours ahead of the UK, so fixes and launches happen before your team starts the day. See marketing automation for the strategy side.
How we measure it
Revenue or conversions per journey, retention by cohort, deliverability rates and complaint and opt-out rates.