A digital marketing consultant decides where your budget should go before anyone spends it. SerpHike consultants audit every active channel, model cost per acquisition against lifetime value, and hand your team a prioritised allocation plan, at 40 to 60% below local consulting rates. This suits businesses with budget and a team but no clear channel strategy.
What a marketing consulting engagement includes
- Audit of every active channel with attributed cost per acquisition
- Fully-loaded CAC and lifetime value model, so allocation is evidence-based
- Prioritised budget allocation plan with expected return per channel
- Direction on in-house hiring versus outsourcing per function
- Review calls in your time zone, monthly or fortnightly
- Independent review of any agency or freelancer already engaged
What you save versus a local agency
| Factor | Local agency | SerpHike (India) |
|---|---|---|
| Monthly retainer | Baseline local rate | 40 to 60% lower |
| Output per dollar | Standard | Up to 2X |
| Team | Shared junior pool | Named senior specialist |
| Working hours | Local business hours | Your time zone slot |
| Lock-in | 6 to 12 month contracts | Rolling monthly |
When you need a strategist, not an agency
Plenty of businesses have people to run the channels but nobody senior to decide what to run. The result is budget spread across too many channels, reports nobody acts on and a team working hard in slightly the wrong direction. A consultant fixes the direction: which channels, which targets, what to stop, and how to measure it.
What a consulting engagement covers
- An audit of channels, tracking, spend and results against revenue
- A channel and budget plan tied to your commercial targets
- Monthly or fortnightly working sessions with your team or other agencies
- Hiring support: job specs, interview questions and assessment tasks
- Board or investor reporting that explains marketing in commercial terms
Why teams look to India for this
India has one of the largest pools of digital marketing and technology talent in the world, which Nasscom tracks in its annual reviews of the technology sector (Nasscom). Senior specialists here have often worked across dozens of markets and industries. The time difference also works well: India is four and a half hours ahead of the UK in summer and five and a half in winter, so a consultant can review your data before your day starts and meet in your morning.
Consulting works best with a clear owner on your side. We ask for one decision-maker who can agree priorities and unblock the team.
How it differs from an agency
A consultant sets direction and holds the plan to account. Execution stays with your team or your existing agencies. If you later want us to run channels too, see outsourced digital marketing.
How we measure it
Progress against the targets we agree at the start: usually revenue or pipeline from marketing, cost per acquisition and the share of budget in channels that pay back.