Outsourced CRO fixes revenue leaks in an existing funnel, which is almost always cheaper than buying more traffic. SerpHike audits drop-off with real analytics data, then builds and tests changes against conversion rate rather than opinion. A checkout and message-match rebuild drove a 2.6X conversion lift for FlowerAura during peak season.
What an outsourced CRO engagement includes
- Full funnel drop-off audit using your existing analytics, no guesswork
- Prioritised test roadmap ranked by impact and build effort
- Wireframe, copy and build for each test variant
- A/B test setup, monitoring and statistical readout
- Checkout, form and product page specific optimisation
- Monthly conversion rate reporting against a pre-engagement baseline
What you save versus a local agency
| Factor | Local agency | SerpHike (India) |
|---|---|---|
| Monthly retainer | Baseline local rate | 40 to 60% lower |
| Output per dollar | Standard | Up to 2X |
| Team | Shared junior pool | Named senior specialist |
| Working hours | Local business hours | Your time zone slot |
| Lock-in | 6 to 12 month contracts | Rolling monthly |
Fix the funnel before buying more traffic
Every business that pays for traffic loses some of it to slow pages, confusing forms and weak proof. CRO recovers part of that loss. Outsourcing it gives you a researcher, a designer and a developer working on tests without adding three people to your payroll.
The evidence for doing it
- Baymard Institute estimates better checkout design could lift conversion by around 35% for a large ecommerce site (Baymard Institute)
- The median landing page converts at around 6.6%, according to Unbounce's analysis of 41,000 pages (Unbounce, Q4 2024 data)
- A single headline test at Bing lifted revenue by 12%, over $100 million a year in the US (Harvard Business Review, 2017)
What the service includes
- Analytics and funnel audit, heatmaps and session recordings
- Customer surveys and interviews to understand objections
- A ranked backlog of test ideas
- Design and development of test variants
- Statistically sound A/B tests and written learnings
- Implementation of winners on your live site
How we work with your team
We agree a testing calendar, share every hypothesis before build and run QA in your staging environment. Time-zone overlap with the UK is comfortable, with India four and a half to five and a half hours ahead, and tests are launched and checked before your working day starts.
Some sites do not have enough traffic for A/B testing. If so, we tell you, and focus on research-led fixes and usability testing instead.
How we measure it
Conversion rate, revenue per visitor and the cumulative value of winning tests. See our CRO service for the approach in more detail.