The full-stack hospitality package coordinates SEO, GBP Optimisation and Performance Marketing around seasonal demand windows, all working toward the same goal: shifting bookings toward direct channels that don't carry OTA commission. Measured against direct-booking revenue and cost per direct booking.
What's included?
- Location and amenity-specific SEO built around booking-engine URLs
- GBP Optimisation and review management across Google and travel aggregators
- Performance Marketing scoped around seasonal and event-driven demand
- One dashboard tracking direct-booking revenue vs. OTA-referred bookings
The goal is simple: more direct bookings
Every hospitality marketing plan we run starts with one question: how much are you paying OTAs in commission each year, and how much of that could you keep? The full-stack package then works on every lever that moves bookings direct: search, Google Hotels, paid brand protection, social demand and guest email.
The public evidence we lean on
- Google opened free hotel booking links worldwide in March 2021, so a connected booking engine can show your rate next to the OTAs at no media cost (Search Engine Journal, March 2021)
- A 0.1 second mobile speed gain lifted travel booking rates by 10% in the Deloitte and Google study (Deloitte and Google, Milliseconds Make Millions)
- BrightLocal's 2025 survey found 40% of consumers are most likely to leave a review after an email request (BrightLocal Local Consumer Review Survey 2025), which makes post-stay emails a ranking tool as well as a loyalty one
How the channels fit together
| Channel | Job | Measured by |
|---|---|---|
| SEO | Win local and specific searches | Organic direct revenue |
| Google Hotels | Show your direct rate in travel search | Direct bookings from metasearch |
| Paid search | Protect your brand name from OTAs | Cost per direct booking |
| Social | Create demand for the stay | Tagged enquiries and bookings |
| Bring past guests back and request reviews | Repeat booking rate, review volume |
Guest data is a real asset. Past guests who book direct again cost you nothing in commission. We set up consented email lists and simple rebooking offers early.
What you get each month
One plan built around your seasons and events, one dashboard showing direct revenue against OTA revenue, and one team accountable for moving that split. For the individual services, see hospitality SEO, hospitality paid media and hospitality social media.