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Industries

SerpHike runs dedicated playbooks for thirty-four industries, built from engagements running since 2016, spanning healthcare, professional services, ecommerce, technology, hospitality, regulated finance, gaming, education, nonprofit, trades and B2B services. The original nine core industries each pair with any of five matrix services, digital marketing, SEO, performance marketing, social media marketing and web design, rather than a generic template with the industry name swapped in.

A growth partner that knows your industry's buyers, regulations and channel mix, not a generic playbook with your logo swapped in.

Healthcare
Compliant, never boring
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Law Firms
Clients who actually call
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Real Estate
Listings that turn into leads
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Hospitality
Fully booked, well reviewed
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EdTech
Enrolments, not just sign-ups
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Ecommerce / D2C
Sell more, spend less
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SaaS / B2B
Pipeline your sales team believes in
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Local Business
Found first, chosen most
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Manufacturing & Export
Buyers who send RFQs
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Marketplace
Both sides of the market, growing
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Telecom
Activations that stay active
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IT & Software Services
Projects, not just leads
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Restaurant & F&B
Full tables, direct orders
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Finance & Banking
Compliant applications, not just clicks
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Insurance
Bound policies, not just quotes
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Wealth & Portfolio Management
Trust before AUM
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AI Tools & Products
Active users, not just signups
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Gaming
Players who stay and spend
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Pharma
Compliant within the Magic Remedies Act
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University & Higher Ed
Completed applications, not just inquiries
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NGO & Nonprofit
Donors who give again
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Clothing & Fashion
Sales that stick, not just sales
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Automotive
Test drives booked, not just browsed
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Travel & Tourism
Booked itineraries, not just inquiries
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Beauty & Aesthetics
Consultations booked and kept
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Fitness & Wellness
Members who renew
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Solar & Renewable Energy
Site surveys booked, not just quotes
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Agriculture & Farming
Reaching farmers in their own language
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Logistics & Supply Chain
RFQs from real shippers
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Construction & Home Improvement
Quotes from real projects
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Home Services
Jobs booked at the moment of need
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Dental
Treatment plans accepted
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Recruitment & Staffing
Placements made, not just applications
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Electronics
Fewer returns, more confident buyers
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Illustration of a set of industry playbook cards for ecommerce, healthcare, education, legal, real estate and SaaS

Why industry matters in marketing

The same tactic can be brilliant in one sector and illegal in another. Botox cannot be advertised to the public in the UK (ASA and CAP enforcement notice). Solicitors in England and Wales must publish prices for many services (Solicitors Regulation Authority). UK insurers can no longer charge loyal customers more at renewal (FCA, Jan 2022). SEBI stopped regulated firms working with unregistered finfluencers (Business Today, Aug 2024). A generic playbook misses all of that.

Each industry page below explains how buyers in that sector research and decide, the rules that shape marketing, the channels that tend to work and how we measure success. Where we have direct results, such as in EdTech and ecommerce, we show them. Where we do not, we say so and point to the public evidence instead.