Logistics and supply chain marketing builds capability-specific pages, routes, fleet, warehousing, matching how shippers search for a service partner rather than a product. Route-specific and service-type SEO (e.g. "cold chain logistics Mumbai") drives visibility. Measured against qualified RFQ submissions from real shippers.
Shippers search by lane and problem
A logistics buyer does not search "logistics company". They search a lane, a mode or a problem: "LCL shipping India to UK", "temperature controlled warehousing Mumbai", "customs clearance Felixstowe", "3PL for Shopify brands". The providers who have a clear page for each of those, with transit times, capabilities and certifications, get the RFQ.
What we build
- Lane and route pages with transit times, frequencies and documentation notes
- Capability pages for each service: freight modes, warehousing, customs, last mile
- Industry pages for sectors with special needs, such as pharma, food or hazardous goods
- Certifications and compliance pages, from AEO status to cold-chain standards
- RFQ forms that capture origin, destination, volume, commodity and timing
Why 2026 is a good time to invest
Trade flows are shifting. The India and UK trade agreement, in force from 15 July 2026, removes duties on around 99% of UK tariff lines for Indian exporters and aims to double bilateral trade to $100 billion by 2030 (PIB, Government of India). New trade creates new lanes, and shippers on those lanes are looking for partners now.
B2B buyers screen suppliers alone first. Gartner found 67% of B2B buyers prefer a rep-free experience (Gartner, March 2026). A logistics site that answers transit time, capability and price-range questions does the first round of selling for you.
LinkedIn for the relationships
Logistics is still a relationship business. Founder and sales-lead content on LinkedIn, lane updates and practical guides to customs and documentation changes keep you top of mind with shippers who are not ready to switch yet. See export marketing for the shipper side of the market.
How we measure it
Qualified RFQs by lane and service, quote rate, won business and shipment volume by source.