Real estate buyers research for months across multiple listings before booking a site visit. SerpHike builds neighbourhood-level SEO and GBP visibility paired with nurture sequences, measured against site-visit bookings rather than raw form submissions.
What matters most for real estate lead gen?
- Neighbourhood and project-specific SEO, mirroring how buyers actually search
- GBP optimisation for local pack visibility on "near me" and area searches
- Long nurture sequences, since the buying cycle runs months, not days
Built for a long decision
Property buyers take months to decide, compare many listings and involve partners, family or advisers. A campaign that only captures a lead and hands it to sales wastes most of that time. We build for the whole cycle: be found during research, show the property properly, and stay in touch until the buyer is ready.
What has changed in the market
- United States: NAR practice changes from 17 August 2024 require written buyer agreements and removed buyer broker compensation offers from MLS listings (National Association of Realtors). Agents now need to show their value to buyers far more clearly online
- India: RERA requires registered projects to show their registration number in advertising
- United Kingdom: listings are expected to include material information such as price, tenure and council tax band upfront
- Everywhere: AI summaries now answer many early research questions, and Pew found people clicked a regular result in only 8% of visits that showed one (Pew Research Center, July 2025)
The playbook
- Neighbourhood and project pages that go live before launch, see real estate SEO
- Search and social campaigns optimised to site visits, see real estate paid media
- Walkthrough videos and progress updates, see real estate social media
- Email and WhatsApp nurture with new units, prices and open days
Speed of reply decides a lot. Property enquiries often come in evenings and weekends. An instant acknowledgement and a call within the hour wins more viewings than any ad tweak.
How we measure it
Qualified leads, site visits booked and attended, bookings and cost per booking, with lead source kept through to sale. See the full-stack real estate package.