Real estate performance marketing runs Google Search for high-intent buyer queries and Meta for project awareness and retargeting visitors who haven't booked a site visit yet, given the long research cycles typical of property buying. Reported against cost per site-visit booking.
What's included?
- Google Search campaigns for high-intent buyer and project-name queries
- Meta retargeting for warm visitors who haven't booked a site visit
- Landing pages optimised for site-visit booking, not just lead capture
Cheap leads are the most expensive thing in property
Real estate ad accounts love lead forms that fill themselves. The cost per lead looks brilliant and the sales team spends its week calling people who do not remember filling anything in. We optimise for the step that matters: a qualified lead who books and attends a site visit.
How we get there
- Google Search for project names, locality plus property type, and buyer intent terms
- Meta and YouTube for launch awareness, walkthrough video and retargeting
- Lead forms with a few qualifying questions: budget, timeline, financing and preferred unit type
- Instant WhatsApp or SMS follow-up, because the first agent to reply usually wins
- Offline conversion upload from your CRM, so the platforms learn which leads became visits and sales
The market context
In the US, NAR practice changes from August 2024 changed how buyer agents are paid and require written agreements with buyers (National Association of Realtors). In India, RERA registration numbers must appear in project advertising. In the UK, material information like tenure and price is expected upfront in listings. We build these requirements into every ad and landing page so campaigns do not get pulled mid-launch.
A site visit booked but not attended is a common leak. Reminder messages the day before and on the morning of the visit usually lift show rates noticeably.
What we report
Cost per qualified lead, cost per site visit, visit show rate and bookings or sales by campaign where your CRM allows. Pair this with real estate SEO so organic demand builds before the next launch.