Real estate social media leans on Instagram for visual walkthroughs and reels, Facebook for broader local reach and retargeting. Video walkthroughs consistently outperform static photos for engagement and site-visit requests, measured against inquiries generated, not likes or follower growth.
What's included?
- Video walkthroughs and reels for featured properties
- Instagram and Facebook content calendar tuned to each platform
- Retargeting warm engagement into site-visit booking requests
Show the property, and the street outside
Buyers want to know what it feels like to live somewhere, not just the floor plan. Video walkthroughs, neighbourhood tours, construction progress updates and resident stories do that far better than rendered stills. They also give buyers something to share with the other people in the decision: a partner, parents, an investor.
What we produce
- Walkthrough videos for every listing or show home, shot for vertical and horizontal formats
- Neighbourhood content: cafés, schools, parks, commute times
- Construction progress updates that reassure off-plan buyers
- Short explainers on buying costs and process
- Resident or buyer stories, with permission and no misleading claims
Honesty sells longer
Property advertising is regulated for good reason. Show the real view, state the real price, include registration numbers where required, and label any creator partnership. BrightLocal found 46% of consumers suspect reviews are fake if they read as AI-generated (BrightLocal Local Consumer Review Survey 2025), and the same scepticism applies to over-polished property content. Airbnb found listings with professional but honest photography were booked around 2.5 times more often (Fast Company); good real footage beats heavy editing.
Reply fast to messages. Property enquiries through Instagram and Facebook often come outside office hours, and quick replies decide who gets the viewing.
How we measure it
Viewing and site-visit enquiries from social, cost per enquiry on boosted content and walkthrough completion rates. Follower numbers are a side effect. See full-stack real estate marketing for the complete plan.