Influencer marketing at SerpHike prioritizes micro-influencers (10K-100K followers), who typically deliver higher engagement rate and lower cost per conversion than macro accounts. Every partnership is tracked via unique links or codes, measured against attributed conversions, not reach.
What's included?
- Influencer sourcing matched to audience fit, not just follower count
- Briefing and content approval to keep messaging on-brand
- Unique tracking links/codes per influencer for attribution
- Reporting against conversions and cost per acquisition
Smaller, relevant creators usually win
A creator with 20,000 followers who all care about your category will often sell more than a celebrity with two million followers who do not. We source creators by audience fit, engagement quality and past results, not follower count, and we track every partnership to sales or sign-ups.
Disclosure is the law, not a courtesy
In the UK, the ASA and CMA expect paid and gifted content to be clearly labelled as advertising. The UK's DMCC Act gave the CMA power to fine businesses up to 10% of global turnover for consumer law breaches from April 2025 (Cooley on the DMCC Act, April 2025). In the US, the FTC's 2024 rule bans fake reviews and the buying of fake followers or views (US FTC, Aug 2024). In the UAE, an Advertiser Permit from the UAE Media Council became mandatory for influencers and content creators from 1 February 2026 (Middle East Briefing). Financial products carry extra rules: the FCA warns that unauthorised influencers promoting regulated products may commit a criminal offence (FCA FG24/1), and SEBI bars regulated entities from associating with unregistered finfluencers (Business Today, Aug 2024).
How we run campaigns
- Creator shortlist with audience data, past brand work and fake follower checks
- A brief that explains the product and the message, and leaves the creative to the creator
- Contracts covering usage rights, disclosure and exclusivity
- Tracking links and codes for every creator
- Whitelisting the best creator content for paid social
A clear, human story can outperform big budgets. Dollar Shave Club's launch video reportedly cost $4,500 and brought 12,000 orders in 48 hours (Inc., 2017). Creator content works for the same reason: it feels like a person explaining something, not a brand shouting.
How we measure it
Sales or sign-ups per creator, cost per acquisition, content performance when used in paid ads and repeat purchase from creator-referred customers. See why follower count is a poor guide to revenue.