The full-stack law firm package coordinates SEO, GBP Optimisation and Content Marketing under one team, avoiding the compliance risk of separately-managed channels drifting from Bar Council rules. Measured against qualified inquiry volume and cost per inquiry.
What's included?
- Practice-area SEO and attorney-profile pages
- GBP Optimisation and review management across office locations
- Informational content marketing that builds authority without solicitation
- One dashboard tracking qualified inquiries, not raw traffic
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Where law firm marketing usually leaks
In most firms we work with, the marketing is not the main problem. The leak is between the enquiry and the consultation: calls missed at lunchtime, web forms answered two days later, no record of which enquiries became matters. Our full-stack package covers the marketing and the intake tracking, so you can see what each channel actually produces.
How the channels work together
- SEO: practice-area and lawyer pages that answer the questions clients ask, see law firm SEO
- Local: a Google Business Profile for each office, with reviews requested properly
- Paid: practice-area search campaigns for immediate enquiries, see law firm paid search
- Content and social: plain-English legal education from named lawyers, see law firm social media
- Intake: call tracking, form routing and simple reporting from enquiry to signed matter
The public evidence we lean on
- The SRA's Transparency Rules require many firms in England and Wales to publish price and service information (Solicitors Regulation Authority), which makes clear pricing pages a compliance task and a conversion asset at the same time
- BrightLocal's 2025 survey found 86% of consumers use Google to read reviews of local businesses (BrightLocal Local Consumer Review Survey 2025), and legal services are one of the categories where people check most carefully
- Gartner's research shows most buyers now prefer to research without speaking to anyone first (Gartner, March 2026); clients are no different when choosing a lawyer
Worth knowing
We measure consultations booked and matters signed, not clicks. Every campaign has to justify itself in fees.
FAQ
What does the full-stack law firm package include?
SEO, GBP Optimisation and Content Marketing run under one team, all built within Bar Council compliance from the start.
Is paid advertising part of this package?
Limited, since Bar Council rules restrict solicitation-style paid ads; the package leans on organic and local channels instead.
How is success measured?
Against qualified inquiry volume and cost per inquiry, not raw traffic.
Do you work with barristers' chambers and advocates?
Yes, with extra care. Advertising rules for barristers and Indian advocates are stricter, so the work focuses on profile pages, published expertise and referral relationships.
How do we get more Google reviews without breaking the rules?
Ask every client at the end of a matter, by email, with a direct link. Never offer anything in return, and never write or filter reviews yourself.
Published Aug 4, 2026 · Last updated Sep 24, 2026