Landing page optimisation directly affects Google Ads quality score, and quality score directly affects cost per click. SerpHike rebuilds pages so ad copy, headline and offer match exactly, load speed clears Core Web Vitals, and the single primary action is repeated down the page. Message-match and checkout fixes drove a 2.6X conversion lift for FlowerAura.
What outsourced landing page optimisation covers
- Ad-to-page message match audit for every active ad group
- Core Web Vitals remediation, since load speed feeds quality score
- Single primary CTA structure, repeated rather than competing
- Objection-order content mapped to real sales and support questions
- Form field reduction to the minimum that still qualifies a lead
- A/B test build and statistical readout per variant
What you save versus a local agency
| Factor | Local agency | SerpHike (India) |
|---|---|---|
| Monthly retainer | Baseline local rate | 40 to 60% lower |
| Output per dollar | Standard | Up to 2X |
| Team | Shared junior pool | Named senior specialist |
| Working hours | Local business hours | Your time zone slot |
| Lock-in | 6 to 12 month contracts | Rolling monthly |
Better pages make paid media cheaper
If your ads send people to generic pages, you pay twice: once for the click and again in lower quality scores that raise your cost per click. Dedicated, message-matched landing pages fix both. Outsourcing lets you get them designed, built and tested quickly without tying up your in-house developers.
What the evidence says
- The median landing page converts at around 6.6%, across 41,000 pages in Unbounce's Q4 2024 data (Unbounce, Q4 2024 data)
- A 0.1 second mobile speed gain lifted lead-form completion by 21.6% in the Deloitte and Google study (Deloitte and Google, Milliseconds Make Millions)
- Rakuten 24 saw a 33% higher conversion rate after improving Core Web Vitals (web.dev, Rakuten 24 case study)
What the service includes
- Audit of current landing pages against ads and keywords
- Wireframes and copy for each campaign or audience
- Build in your CMS or landing page tool, tested on real devices
- Speed optimisation to pass Core Web Vitals (web.dev: Web Vitals)
- A/B tests on headlines, offers, proof and forms
- Monthly reporting on conversion rate, cost per lead and quality score
One page per promise. If your ads make three different offers, you need three pages. That single change often lowers cost per lead more than any bid adjustment.
How we work
We agree page priorities with your paid media team, share drafts for approval and launch tests outside your peak hours. See landing page optimisation for the full approach.