Outsourced PPC management from India typically costs 40 to 60% less in management fees than a local agency, freeing that budget for media spend instead of overhead. SerpHike runs paid search, shopping and paid social against a stated CPA or revenue target, ramping budget only after conversion signal is proven. Delivered 2.6X conversion lift for FlowerAura and 4.1X festive order volume for Bakingo.
What outsourced PPC management covers
- Google Search, Shopping and Performance Max campaign builds
- Meta Advantage+ prospecting and retargeting
- Landing page and ad message-match audit before spend scales
- Conversion tracking and CAPI setup verified end to end
- Weekly optimisation, monthly CPA and attributed revenue reporting
- Full account ownership stays with you at all times
What you save versus a local agency
| Factor | Local agency | SerpHike (India) |
|---|---|---|
| Monthly retainer | Baseline local rate | 40 to 60% lower |
| Output per dollar | Standard | Up to 2X |
| Team | Shared junior pool | Named senior specialist |
| Working hours | Local business hours | Your time zone slot |
| Lock-in | 6 to 12 month contracts | Rolling monthly |
What you should expect from an outsourced PPC team
Your accounts, your data, full visibility. A named senior buyer who knows your business, a weekly optimisation routine and monthly reporting on the numbers that matter: cost per acquisition, revenue and profit after ad spend. If a partner cannot offer that, keep looking.
What changed in paid media
- Automation: Performance Max and broad match mean the machine does more of the bidding, so the human work has shifted to inputs: conversion data, feeds, audiences and creative
- Measurement: Apple's App Tracking Transparency weakened tracking; Meta estimated a $10 billion revenue impact in 2022 alone (CNBC, Feb 2022). Server-side tracking and offline conversion uploads now matter more
- Landing pages: the median landing page converts at around 6.6% (Unbounce, Q4 2024 data), so the page often matters more than the bid
What the service includes
- Account audit and restructure
- Conversion tracking check, including server-side and offline conversions
- Search, Shopping, Performance Max, Demand Gen, YouTube and Meta campaigns
- Weekly search term, bid and budget reviews
- Creative testing with fresh ads every few weeks
- Monthly reporting against agreed targets
Separate brand and non-brand results. Brand clicks are cheap and flatter blended numbers. We report them separately so you can see whether paid is finding new customers.
Time zones and communication
India is four and a half to five and a half hours ahead of the UK and nine and a half to ten and a half hours ahead of US Eastern time. We keep a daily overlap window for urgent changes and a fixed weekly call. See performance marketing for our wider approach.