One senior team since 2016Reply within one business dayNo obligation
5.0 on Google, 44 reviews
Client resultsReal engagements
Years doing the work10+
Brands grown500+
Google rating5.0
PrepLadder3.4X revenue
Unacademy212% traffic
Utkarsh3,800+ leads
Published with client permission
Senior team since 2016
SEOAI searchPaid mediaWebsites and CROContent and PRRetentionProduct and appsSEOAI searchPaid mediaWebsites and CROContent and PRRetentionProduct and apps
Telecom performance marketing geo-targets Google Search campaigns by service-area coverage, capturing plan-comparison and switching-cost queries that carry high acquisition intent. Reported against cost per activation, not clicks or impressions.
Only pay for people you can serve
The biggest waste in telecom ad accounts is paying for clicks from people outside your coverage. We build campaigns from your coverage map: postcode and radius targeting, area-specific ad copy and landing pages that check availability before asking for anything else.
Campaigns start from the coverage map, because clicks from outside it are the biggest waste.
Where campaigns earn their keep
Search: "broadband in [area]", "fibre availability", "switch provider" and competitor comparison terms
Social: launch-area awareness, building-by-building campaigns and referral offers
Retargeting: people who checked availability but did not complete an order
Business connectivity: LinkedIn and search campaigns for SME and enterprise buyers
Why switching changes the maths
Ofcom's One Touch Switch, live since September 2024, means UK customers only need to contact their new provider to switch broadband (Ofcom). Lower friction to switch makes acquisition campaigns more effective, but it also makes churn easier. We plan acquisition and retention together, so new customers are not lost at the first price rise.
Public evidence
Speed on the checkout path matters. In a web.dev case study, Vodafone improved Largest Contentful Paint by 31% and saw 8% more sales, a 15% better lead-to-visit rate and an 11% better cart-to-visit rate (web.dev, Vodafone case study).
What we report
Cost per activation, activation rate from availability checks, first 90-day churn and revenue per user by campaign. See telecom SEO for organic coverage pages.
FAQ
What platforms work best for telecom activation campaigns?
Google Search for plan-comparison intent, geo-targeted by service-area coverage.
Should campaigns target competitor-switcher intent?
Yes, plan-comparison and switching-cost queries are high-intent for telecom acquisition.
How is spend measured?
Against cost per activation, not clicks or impressions.
Should telecom providers bid on competitor names?
Sometimes, with care over trademark rules and ad copy. It works best when you have a clear advantage to state, such as price, speed or contract terms.
What is a good cost per activation?
It depends on revenue per user and expected customer lifetime. We set targets from lifetime value so acquisition cost pays back within an agreed period.
