The full-stack ecommerce package coordinates SEO, Performance Marketing and Email Marketing around peak-season timing, the exact combination behind Bakingo's 4.1X festive order volume and FlowerAura's 2.6X seasonal conversion lift. Measured against revenue and order volume during peak windows, plus repeat-purchase rate.
What's included?
- Category-page SEO scoped 8-12 weeks ahead of peak season
- Shopping ads and paid social timed to demand windows
- Abandoned-cart and post-purchase email flows to lift repeat purchase
- One dashboard tracking revenue and order volume during peak windows
Why we run the channels together
Most ecommerce growth problems sit between channels, not inside them. Paid social finds a customer, the product page loads slowly, the checkout adds a surprise delivery charge, and the abandoned-cart email never fires. Each supplier can show you a decent report, and the business still does not grow.
The full-stack package puts one team on the whole journey: search and category SEO to capture demand, Shopping and social ads to create and harvest it, and email and SMS flows to bring people back. One plan, one calendar, one report.
The public evidence behind the approach
- Checkout friction: the average documented cart abandonment rate is 70.22%, and better checkout design alone could lift conversion by around 35% for a large ecommerce site (Baymard Institute)
- Speed: a 0.1 second mobile speed gain lifted retail conversion by 8.4% in the Deloitte and Google study (Deloitte and Google, Milliseconds Make Millions). Rakuten 24 saw a 33% higher conversion rate and 53% more revenue per visitor after fixing Core Web Vitals (web.dev, Rakuten 24 case study)
- Retention: Bain's research, summarised in Harvard Business Review, found that a 5% increase in customer retention can raise profits by 25% to 95% (Harvard Business Review, 2014)
This combination is what sat behind Bakingo's 4.1X festive order volume and FlowerAura's 2.6X peak conversion lift.
What the first quarter looks like
- Weeks 1 to 3: tracking check, catalogue crawl, feed audit and a margin view of your products
- Weeks 3 to 6: category SEO fixes, paid structure rebuilt, abandoned-cart and welcome flows live
- Weeks 6 to 12: creative testing, post-purchase flows, peak calendar and budget ramp agreed
How we measure success
Revenue and orders matter, but we also track new customers acquired, cost to acquire them and the share who buy again within 90 days. Those three numbers tell you whether growth is real or just discounting. If you want to understand the individual pieces first, see ecommerce SEO, ecommerce paid media and our guide to recovering abandoned carts with email.