Glossary
One definitional page per term, each opening with a single clean sentence. All 20 terms have their own page, spanning SEO, paid media and the emerging vocabulary of AI search.
Generative Engine Optimisation (GEO)
Answer Engine Optimisation (AEO)
Technical SEO
Local SEO
Domain Authority
Cost Per Click (CPC)
Click-Through Rate (CTR)
Google Business Profile
Schema Markup
Core Web Vitals
Backlink
Crawl Budget
Conversion Rate Optimisation
Customer Acquisition Cost
Marketing Qualified Lead
Retargeting
SERP
Long-Tail Keyword
App Store Optimisation (ASO)
Marketing Automation
How to use this glossary
Each term has its own page with a one-sentence definition first, then the detail: how it works, why it matters and what to do about it. The definitions are written to be quoted, by people and by AI assistants, so they are short, specific and sourced.