The full-stack healthcare package coordinates SEO, GBP Optimisation and Performance Marketing under one team, removing the coordination gap between separate agencies that often causes ASCI compliance mistakes. Success is measured against appointment bookings and cost per booking, unifying all three channels under one number.
What's included?
- Condition and treatment page SEO for symptom-level searches
- GBP Optimisation across all provider locations, with review management
- Compliant Performance Marketing for high-intent, non-claim queries
- One shared reporting dashboard: cost per appointment across every channel
One number: booked appointments
Healthcare providers often have three suppliers who each report something different: rankings from the SEO agency, clicks from the ads team and followers from social. None of them reports appointments. Our full-stack package puts all of it under one team and one number: appointments booked and attended, by service line and location.
How the pieces fit
- Search: condition and treatment pages that answer patient questions and route to the right clinician, see healthcare SEO
- Local: a well-kept Google Business Profile for every site, with review responses and accurate hours
- Paid: compliant search campaigns for high-intent treatments, see healthcare paid media
- Follow-up: appointment reminders and recall messages that reduce no-shows
Why local reviews and speed matter so much here
Most healthcare searches are local and urgent. BrightLocal found 86% of consumers now use Google to read local business reviews, up from 81% a year earlier (BrightLocal Local Consumer Review Survey 2025). And slow booking pages cost appointments: in the Deloitte and Google speed study, a 0.1 second improvement lifted progression from the first form step to submission by 21.6% on lead-generation sites (Deloitte and Google, Milliseconds Make Millions).
Privacy is not optional. After the Advocate Aurora pixel case, which involved up to 3 million patients (Fierce Healthcare, Oct 2022), we build tracking that records a booking without sending health data to ad platforms.
What the first 90 days look like
- Tracking and booking-flow audit, fixed before any spend increase
- Google Business Profiles cleaned up for every location
- Top ten treatment pages rebuilt and clinician-reviewed
- Paid search restructured around treatments and locations
- One monthly dashboard with appointments, cost per appointment and attendance