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Claude SEO

Claude SEO: How to Get Found by Anthropic's Claude

Claude is widely used for research, writing and professional work, and it can search the web and cite sources. Being findable and quotable there puts your brand in front of an influential, often professional audience.

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The short answer

Claude SEO is the practice of making a brand's content accessible and useful to Anthropic's Claude when it searches the web, by allowing Anthropic's crawlers, keeping pages fast and readable without JavaScript, and publishing clear, well-sourced answers that Claude can cite.

How Claude finds information

Claude gained web search in March 2025. Evidence published at the time, including Anthropic listing Brave Search as a subprocessor and citations matching Brave's results, indicates that Claude's web search draws on Brave Search (Simon Willison on Claude and Brave Search). That makes visibility in Brave's index relevant, alongside Anthropic's own crawlers.

Illustration of an AI assistant answer that cites a brand, with connected nodes for ChatGPT, Gemini, Perplexity and Google AI Overviews

What we do

Crawler accessClaudeBot, Claude-SearchBot and Claude-User handled deliberately in robots.txt, with key pages readable in plain HTML.
Index coverage beyond GoogleChecking that your important pages are discoverable in Brave and Bing, not only Google.
Citable contentDirect answers, tables, statistics and named sources (Aggarwal et al., GEO, KDD 2024).
Professional depthGuides, documentation and research that suit Claude's research-heavy users.
TrackingClaude included in your AI visibility reporting.
Worth knowing

Many sites only check Google. If your pages are missing from other indexes, some AI assistants simply cannot find them.

FAQ

Should we block Anthropic's crawlers?
Blocking training crawlers is a business decision. Blocking search and user-triggered crawlers usually means Claude cannot cite you when people ask about your topics.
Is Claude SEO worth it for small businesses?
For most, it comes as part of a wider AI search programme rather than a separate project. The same fundamentals help across all assistants.

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Published Sep 29, 2026 · Last updated Sep 29, 2026

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