Entity SEO Services: Own Your Place in AI Search
Search engines and AI models think in entities: people, organisations, products, places and the relationships between them. If they are unsure who you are, they will not recommend you. Entity SEO removes the doubt.
Entity SEO is the practice of helping search engines and AI systems recognise a brand, its people, products and locations as distinct, well-defined entities with clear relationships, using consistent facts across the web, structured data, authoritative profiles and content that establishes what the brand is known for.
Why entities matter more in AI search
A keyword is a string of letters. An entity is a thing with attributes. When someone asks an AI assistant for "the best SEO agency for law firms in Manchester", the model has to connect your brand to SEO, to law firms and to Manchester. It does that from what the web consistently says about you. Ahrefs' study of 75,000 brands found branded web mentions were the strongest correlate of AI Overview visibility, well ahead of backlinks (Ahrefs, 75,000-brand AI Overview study). Mentions are how entities are built.
The risk of weak entity signals is real. Ahrefs found most AI models repeated fabricated claims about a fictional company even when official information contradicted them (Ahrefs Q1 2026 AI search report via Business Wire). Clear, consistent, well-sourced facts are your defence.
What we do
Consistency beats volume. Ten profiles that say the same thing about you are worth more than fifty that contradict each other.
Who needs entity SEO most
Brands with common or ambiguous names, companies that have rebranded or merged, businesses expanding into new markets, and anyone whose founder or experts are part of the sales story. For professional services, the people are often the entities AI recommends first.
FAQ
Find out how AI sees your brand
We test your priority buyer questions across ChatGPT, Gemini, Perplexity and AI Overviews, then show you what to fix first.
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