Manufacturing performance marketing runs Google Search for specification and product-category queries alongside LinkedIn targeting procurement and sourcing roles directly. Export-focused campaigns are geo-targeted to key sourcing markets, not just domestic buyers, reported against qualified RFQ submissions.
What's included?
- Google Search campaigns for specification and category queries
- LinkedIn targeting for procurement and sourcing job titles
- Geo-targeting to key sourcing markets for export-focused manufacturers
Reaching buyers who do not know you exist yet
Export growth usually stalls because buyers in a new market have never heard of you. Paid media shortens that. Google Search catches buyers already looking for a specification. LinkedIn puts your capability in front of procurement managers, sourcing leads and engineers at the companies you want to supply, in the countries you want to sell to.
Why timing matters in 2026
With the India and UK trade agreement in force from 15 July 2026 and tariffs removed on around 99% of UK tariff lines for Indian goods (PIB, Government of India), UK buyers have a fresh reason to review their supplier lists. Campaigns that reach them while they are looking do far better than campaigns that arrive after contracts are signed.
How we structure campaigns
| Campaign | Target | Measured by |
|---|---|---|
| Search: specification terms | Buyers searching grades, standards and applications | Cost per qualified RFQ |
| LinkedIn: account lists | Procurement and engineering roles at target companies | Engaged accounts, RFQs |
| LinkedIn: capability content | Factory tour videos, certification proof | Video completion, site visits |
| Retargeting | Visitors to product and certification pages | Assisted RFQs |
Qualify before sales picks up the phone. Our RFQ forms ask for quantity, specification, destination country and timeline. It cuts the time sales wastes on enquiries you could never serve.
What we report
Qualified RFQs by market and product family, cost per RFQ, quote rate and order value where your ERP or CRM allows it. We also track which countries respond best, because export markets rarely behave the same way. See our manufacturing SEO page for the organic side.