Skip to content
SerpHike
Get Free Proposal
ChatGPT SEO

ChatGPT SEO: Get Your Brand Into ChatGPT Answers

ChatGPT has become a starting point for research, comparison and buying decisions. We help your brand show up in its answers accurately, often and ahead of competitors.

Get a free AI visibility auditTalk to a specialist
The short answer

ChatGPT SEO is the practice of improving how often and how accurately ChatGPT mentions, cites and recommends a brand, by making content accessible to OpenAI's search crawler, writing pages that answer questions clearly with evidence, and building consistent mentions across the sites ChatGPT draws on.

How ChatGPT finds information

ChatGPT answers from two places: what the model learnt during training, and live web results when it searches. OpenAI launched ChatGPT search on 31 October 2024 and made it available to everyone in supported regions, signed in or not, from February 2025 (OpenAI, ChatGPT search). When it searches, it cites sources with links, and OpenAI says any website can choose to appear (OpenAI, ChatGPT search).

That gives brands two jobs. Influence the long-term picture through consistent, widely repeated facts and mentions. And make sure your pages are the best source when ChatGPT searches live.

Illustration of an AI assistant answer that cites a brand, with connected nodes for ChatGPT, Gemini, Perplexity and Google AI Overviews

Why it is worth the effort

ChatGPT reported 900 million weekly active users in February 2026 (TechCrunch, Feb 2026). Google still sends far more traffic overall, around 190 times more than ChatGPT according to Ahrefs (Ahrefs Q1 2026 AI search report via Business Wire), but ChatGPT's users often arrive with a decision already half-made.

What we do

Crawler accessMake sure OpenAI's search crawler, OAI-SearchBot, and other AI crawlers are allowed in robots.txt and can read your pages without JavaScript.
Answer-first pagesContent that answers the questions buyers ask ChatGPT, with statistics and sources, which research linked to up to 40% more visibility in AI answers (Aggarwal et al., GEO, KDD 2024).
Comparison and "best" contentHonest comparison pages and category guides that ChatGPT can use when asked for recommendations.
Mentions and reviewsPresence on the review sites, directories, forums and publications ChatGPT cites in your category.
Entity consistencyThe same facts about your company everywhere. See entity SEO.
TrackingPrompt-based tracking of mentions and citations over time. See LLM visibility tracking.
Worth knowing

Check what ChatGPT says about you today. Ask it who the leading providers are in your category and city, and what it knows about your company. The gaps are usually obvious.

FAQ

How does ChatGPT decide which brands to recommend?
It combines what it learnt in training with live search results when it browses. Brands that are widely and consistently described as strong options, with clear evidence on their own sites, are more likely to be named.
Should we allow GPTBot and OAI-SearchBot?
For most businesses, yes. OAI-SearchBot supports appearing in ChatGPT search. GPTBot relates to model training, which some publishers choose to block; that is a business decision.
Can we pay to appear in ChatGPT?
Organic answers cannot be bought. Focus on the evidence ChatGPT draws on, and track the results.

Related AI search services

AI search service
Claude SEO
AI search service
Digital PR for AI Search
AI search service
Gemini SEO
Published Sep 29, 2026 · Last updated Sep 29, 2026

Find out how AI sees your brand

We test your priority buyer questions across ChatGPT, Gemini, Perplexity and AI Overviews, then show you what to fix first.

Get your free audit