The full-stack SaaS/B2B package coordinates SEO, Lead Generation and SaaS Marketing, adapting the channel mix by growth motion, PLG or sales-led. Measured against pipeline value and lead-to-close rate, not raw MQL volume.
What's included?
- Comparison and use-case page SEO
- Lead scoring pipeline built jointly with the sales team
- Trial-to-paid or nurture sequences matched to growth motion
- One dashboard tracking pipeline value and lead-to-close rate
Built around your growth motion
Product-led and sales-led companies need different marketing. A product-led tool needs search, a frictionless sign-up and onboarding emails that get users to value. A sales-led product needs account targeting, evaluation content and a tight handover to sales. Most companies are somewhere in between. We work out which motion drives your revenue before choosing channels, and our guide to PLG versus sales-led growth explains the difference.
How the pieces fit
- SEO: comparison, alternative, integration and use-case pages, see SaaS SEO
- Paid: search and LinkedIn optimised to pipeline, see SaaS paid media
- Social: founder-led LinkedIn content, see SaaS social media
- Lifecycle: onboarding, activation and expansion emails, see lifecycle marketing
- Scoring: a lead and account scoring model agreed with sales
Why retention sits inside marketing
Bain's research, summarised in Harvard Business Review, found a 5% increase in retention can raise profits by 25% to 95%, and acquiring a customer can cost five to 25 times more than keeping one (Harvard Business Review, 2014). For SaaS, churn quietly undoes acquisition. Duolingo's product team found improving retention of existing users had five times the impact on growth of any other lever they modelled (Lenny's Newsletter, Jorge Mazal). We report net revenue retention alongside new pipeline.
A shared definition of a qualified lead, written down and agreed with sales, fixes more SaaS marketing problems than any new channel.
What we report
New pipeline, win rate, CAC payback, activation rate for new sign-ups and net revenue retention by cohort. One dashboard, reviewed monthly with marketing and sales together.