SaaS/B2B social media leads with LinkedIn, adding Twitter/X and YouTube for product-led and developer-facing products. Founder and team thought-leadership posts, plus customer-outcome case studies, typically outperform product-feature posts, measured against demo requests attributed to social.
What's included?
- LinkedIn thought-leadership content calendar for founders and team
- Customer-outcome case study content, distinct from product-feature posts
- Twitter/X and YouTube added for product-led and developer-facing brands
B2B buyers follow people
Company pages on LinkedIn reach a fraction of the audience that founders and product leaders reach. That is why our SaaS social plans centre on two or three internal voices: the founder, a product lead and perhaps a customer success lead. The company page amplifies them and handles launches.
Content that moves buyers
- Short product demos that show one job being done, start to finish
- Customer stories with a named result and a real person
- Opinions on the category, backed by data from your product where you can share it
- Behind-the-scenes on how the team builds, which helps hiring as well as sales
- Clear launch posts for new features, with a link to try them
The AI factor
Buyers increasingly ask AI tools to describe vendors. ChatGPT reported 900 million weekly active users in February 2026 (TechCrunch, Feb 2026), and Gartner found 45% of B2B buyers used AI in a recent purchase (Gartner, March 2026). A steady stream of specific, public content from named experts helps those tools describe your product accurately.
Community and education can replace a lot of paid spend. Zerodha's co-founder Nithin Kamath has said the company had no money for advertising at the start, so word of mouth was its only real growth lever (Nithin Kamath on X). It went on to become India's largest retail stockbroker by active clients (Zerodha, Wikipedia). Useful content was a big part of that word of mouth.
How we measure it
Demo requests and trials from social, engagement from target accounts, and pipeline where buyers mention your content in discovery calls. See our full-stack SaaS package for how social fits with search and paid.