Local business social media works best as a simple, consistently updated Instagram or Facebook profile, not a large multi-platform effort. Behind-the-scenes, customer highlights and community content build local trust more than polished ads, measured against calls and direction requests attributed to social.
What's included?
- Consistent posting schedule on one primary platform
- Behind-the-scenes and customer-highlight content
- Local community engagement and tagging
You do not need to be everywhere
Most local businesses need one well-kept profile, usually Instagram or Facebook, posting a few times a week. The content that works is ordinary and real: the team, the work, a finished job, a happy customer, a local event. It reminds people you exist and that you are good at what you do.
A simple weekly rhythm
- One post showing work you have done, with permission from the customer
- One post introducing a team member or explaining how something works
- One post about something local: an event, a partnership, a charity you support
- Stories through the week with offers, availability or quick tips
Social and reviews work together
Reviews carry more weight than follower counts for local decisions. BrightLocal's 2025 survey found 86% of consumers read reviews on Google, and more than three quarters watch video content when researching local businesses (BrightLocal Local Consumer Review Survey 2025). Short videos of real work, plus a clear link to your Google reviews, do more for bookings than polished graphics.
Keep it honest. Fake reviews and undisclosed paid endorsements are now unlawful in the UK and the US (Cooley on the DMCC Act, April 2025) (US FTC, Aug 2024). If you give a local influencer a free service, their post needs to say so.
What we handle for you
- A monthly plan and ready-to-post content, based on photos and clips you send us
- Light editing and captions written in your voice
- Replies to comments and messages within agreed hours
- Monthly reporting on calls, direction requests and messages that came from social
Pair this with local SEO and Google Business Profile optimisation for the best results.