The full-stack EdTech package coordinates SEO, App Marketing and Marketing Automation across the full install-to-enrolment-to-retention funnel, the exact combination that has run for PrepLadder, Unacademy, Utkarsh.com and PW.live. Measured against enrolments and cost per enrolment.
What's included?
- Exam and course-specific SEO, server-rendered for indexing
- ASO and paid UA for install-to-enroll app funnels
- Marketing Automation nudges tied to course progress
- One dashboard tracking cost per enrolment across every channel
One funnel, one team
EdTech growth breaks at the handovers. The SEO agency brings students to a blog post that does not link to a course. The paid team optimises to installs. The app sends generic push notifications. And the counselling team calls everyone in the order the leads arrived.
Our full-stack package runs the whole journey as one system: search and content to capture exam intent, paid media to accelerate it, app store optimisation and onboarding to get students into their first lesson, and automation to keep them studying and renewing. It is the combination we have run for PrepLadder, Unacademy, Utkarsh.com and PW.live.
Why the first week decides everything
Adjust's benchmarks show average app retention falls to 26% after one day, 13% after a week and 7% after a month (Adjust retention guide). For a learning app, a student who does not finish a lesson in week one rarely comes back. So we treat onboarding and the first seven days as a marketing problem, not just a product one.
Apple says around 70% of App Store visitors use search to find apps, and nearly 65% of downloads happen straight after a search (Apple Ads). Store listing optimisation is often the cheapest install growth an EdTech app can buy.
What we measure
- Cost per paid enrolment, by channel and by course
- Lesson completion in the first seven days
- Renewal and upgrade rate by cohort
- Share of enrolments that came from organic search and referrals, which lowers blended cost over time
How it runs month to month
We meet weekly during launch and exam windows, and monthly outside them. You get one dashboard covering search, paid, app and CRM data, with the numbers reconciled against your payment system. For the detail of each piece, see EdTech SEO, app marketing and marketing automation.